Duncan Nicholls Sport Active Lifestyle, Advertising and Motion - On Assignment Gymshark

Duncan Nicholls


About DUNCan

Loving the journey...

Specialising in active lifestyle & sports photography + motion, Duncan's emotive style has seen him create powerful images of the worlds’ best sports women and men - Olympic Gold medallist's, World Record Holders, World Cup winners and Super Bowl and Major Champions

Blessed to have shot for top tier global brands like Nike, Under Armour, Adidas, New Balance, The NFL, Chicago Bears and The FA - Duncan is just a little bit sport and fitness mad himself.

When the camera is not in his hands, he is often found cycling, on the yoga mat, pretending he's not freezing whilst cold water swimming, or running around with his 4 year old son Ziggy.

For Duncan it’s all about creating work that inspires positive health, wellness, environmental and social change.  Executing those shoots in ways that are as sustainable as possible

A member of 1% for the Planet, Duncan donates 1% of his annual sales to environmental non profits.  For motion & integrated campaigns, he has joined forces with Tobias James and created GOOD PLANETS.

Empathetic storytelling is at the heart of Duncan’s work, and has led to him shooting campaigns for clients like This Girl Can, The Invictus Games, The Red Cross, The Royal British Legion and Scope.  



NIKE Photographer Photography Local Photographer Regional Photographer Global Photographer
Welsh Rugby Union WRU Duncan Nicholls Sport Active Lifestyle Photographer Photography
Gymshark Photographer Photography Apparel Photography


"Duncan’s photos have surpassed our expectations. He perfectly understood the brief and we’ve got a wide range of brilliant and engaging photography as a result that captures the joy and fun of exercising.”

- frances drury, this girl can / sport england


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